INCLUSIVE - 1ST EDITION
Having participated in the Linda Leaver competition during her Fashion Design BA (Hons) degree at Nottingham Trent University, Miss Ruzive took an interest in catering to the disabled community with her clothing. Throughout her masters she has surveyed & interviewed disabled individuals with various conditions; spoken with NHS professionals and received consultation from industry professionals on an international scale. This contributed to the completion of her inclusive capsule collection and thesis which questioned: “How Could Mainstream Clothing Be Inclusive of the Needs of Disabled Consumers?” By marketing this as “inclusive” rather than “adaptive”, she intends to reverse the stigma around disability in mainstream fashion and demonstrate that non-disabled & disabled individuals can wear the same items by simply increasing ease of wearability through accessible yet concealed fastenings without compromising visually pleasing aesthetics. Her designs also introduce inclusivity into the evening wear category which currently only minutely exists within leisurewear.